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Sterling Pacific’s blog and social media strategy – Working Words

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Sterling Pacific’s blog and social media strategy

global_logo1 Did you know we manage Sterling Pacific’s blog, Sterling Vision? It has been a central component of our SEO and trust-based marketing approach for Sterling. We don’t provide the blog to spark debate — not delusions of Huffington Post or Drudge Report grandeur — but rather to include information relevant to Sterling’s investors, to provide a sense of the financial market issues and news we consider interesting and important, and to provide regular content updates that help Google perceive the site as fresh, relevant, and professional.

It appears to be working. Since we’ve been building/maintaining the blog (and other elements of Sterling’s social media strategy, like its Facebook page), Sterling’s search results have steadily moved upward. And, more important, the people who find the site are finding it credible and compelling (evidence: actual investor and borrower emails and phone calls). This credibility is critical in a largely unregulated industry with a wide range of standards: many highly professional, top performing companies, but also many bad actors.


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