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Uncategorized – Working Words

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Posts under ‘Uncategorized’

Sterling Pacific’s blog and social media strategy

Did you know we manage Sterling Pacific’s blog, Sterling Vision? It has been a central component of our SEO and trust-based marketing approach for Sterling. We don’t provide the blog to spark debate — not delusions of Huffington Post or Drudge Report grandeur — but rather to include information relevant to Sterling’s investors, to provide […]

Reconsidering the Facebook Friend Fiasco

By now you may have seen the latest in social-media-meets-work-life disaster stories, this time the woman who dissed the boss she forgot she friended. Now, it’s hard to disagree with those who point out that this is yet another example of why you should always watch what you say on Facebook, via Twitter, on your […]

Valentine’s Day is coming.

A quick plug for a company I really appreciate: FiftyFlowers. I met their CEO, Liza Atwood, through an AFWPI event a couple of years ago. Liza started her clever concept of bulk delivery of super-fresh flowers from Central and South America after a stint in the Peace Corps in Ecuador. She’s passionate about her business, […]

New thinking (at least for me) about retirement investing.

I like to think of myself as a reasonably savvy investor. I mean, I should be, right? (MBA, financial industry experience, blah, blah, blah.) But, perhaps like many people, I’ve for the most part thought of “diversification” in terms of international stocks versus domestic stocks, energy stocks versus packaged goods, growth versus income, etc., etc. […]


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