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Uncategorized – Working Words

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Posts under ‘Uncategorized’

Fun and useful

Marketingprofs.com has compiled an amusing slideshow of cringe-worthy stock photos seen over and over in marketing materials and websites.  Are you using any of these cliches in your marketing?  Time for some original photography if so! Top 12 Over-used Stock Photos [Slide Show]

Thank you, SAP and Fast Company

Attended another great networking/marketing/information event by Fast Company last week — sponsored by SAP (and their Business ByDesign product in particular). Inc and Fast Company are doing a lot of these events of late, and I think they’ve really found a wonderful format — great networking in a nice setting, with a content program that’s well-targeted to the […]

Another really useful resource from Hubspot

If you’re trying to get your footing on web, search and/or social media marketing, Hubspot is a great place to start.  Their constant stream of webinars and other resources will catch you up in no time! Now they’ve come out with a resource that is terrifically useful to anyone who needs marketing data for a presentation, […]

Looking for more accountable marketing in 2011?

Marketing Profs has some quick suggestions for how to revamp your marketing programs with accountability as top priority: http://www.marketingprofs.com/articles/2011/4176/five-marketing-accountability-resolutions-for-2011?adref=nlt010611

Sometimes, we really love Joomla!

As you would expect from unsupported open source software, Joomla! can sometimes be a pain to work with.  You can end up spending ages puzzling over problems.  And, sometimes there are unexpected incompatibilities that prevent you from using that key component that is exactly what you need (grrr!) — or, you install it and it […]

Useful webinar resource

We prepared and promoted a very successful webinar for our client Sterling Pacific Financial last month. We tried out a service called ReadyTalk — really affordable, relatively easy to use (there is a bit of a learning curve, but that’s partly because the service has a lot of features), good support. A good choice for […]

Static FBML: As long as you keep your cheat sheet handy, it’s easy!

When I first heard about using Static FBML to add custom content to Facebook pages, I was eager to get started customizing our clients’ pages — but, I stopped in my tracks when I thought, oh, great, another markup language to learn! Couldn’t they have just used HTML somehow?  But there was good news … with the […]

Simple but true ideas about SEO

Nice post on SEO myths from biznik — the ideas aren’t novel, but they’re simple truths that are sometimes easy to forget (especially the myth about SEO being cheap/free — how many times have we heard SEO sold to small businesses as a “free” alternative to advertising?).

Sterling participating in upcoming webinar

Sterling Pacific Financial’s Josh Fischer has been invited to present in PENSCO’s upcoming webinar. His topic, “Mortgage Pool Investing for Retirement,” introduces an easy, straightforward approach to adding real estate notes to an IRA portfolio. (A great way to diversify beyond the public markets.)

AIF Opportunity Fund

We just finished the launch of a new web site and marketing program for AIF Opportunity Fund. Interesting project because marketing is severely constrained for investment opportunities — so we had to build the site to conform to securities regulations regarding accredited investors. The fund identifies opportunities to purchase real estate assets at significant discounts, […]


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