Laurie Morgan Principal Consultant

Laurie Morgan is a seasoned marketing executive, successful publisher and start-up specialist with 20 years of management experience and a track record of launching and expanding new businesses.

Morgan's background as an experienced entrepreneur and corporate executive proves invaluable to her work helping small and medium businesses solve operational problems, plan and execute marketing efforts, and ready themselves for growth. In addition to her consulting activities, Morgan owns and publishes The Wedding & Special Event Yellow Pages, which provides an efficient, affordable alternative to national magazines for small, local wedding businesses. Morgan's efforts to provide high quality marketing services to companies of all sizes were recognized by her clients in 2006 and again in 2008, when she was named "Associate of the Year" by AFWPI, the leading organization for wedding professionals.

Prior to launching her current ventures, Morgan led the development of high-profile startups for IDG, a $3B global publishing company, and 550 Digital Media Ventures, Sony's technology start-up incubator.

At IDG, Morgan was the founder and president of, the IDG Online Network. In this role she created and oversaw the IDG Global Web Advertising Network, which provided Fortune 500 technology advertisers with centralized advertising programs spanning 55 countries, delivered more than 50% of IDG's total global online advertising revenues, and grew its own total revenues by nearly 15-fold by its third year. Morgan also oversaw the web site, which organized content from 250+ individual IDG sites in more than 10 languages, using proprietary technologies which Morgan's team developed. As IDG's primary online spokesperson, she also led company-wide marketing, PR and business development efforts, which included negotiating a $50-million online and television partnership with CNN. Through press coverage and independent ranking organizations, was consistently recognized as a publishing innovator and high-growth business; Morgan herself was honored by Advertising Age magazine, which named her to its list of "Women to Watch."

Prior to launching, Morgan was a member of the founding team of IDG Marketing Services, a global sales organization that grew to more than $300 million in total revenue by its third year. As the division's senior operations executive, Morgan developed all the systems required to manage its explosive growth and global expansion, and was also responsible for pricing structures, contracts, technology and data and competitive analysis.

At Sony, Morgan was CEO of Digital Stories, an electronic publishing venture. Morgan assembled an advisory board of key publishing industry executives, acquired rights to innovative story content, assembled a team of exceptional technologists, and developed a patent-pending technology for delivering multimedia content efficiently.

Morgan holds an A.B. in Economics from Brown University and an MBA from Stanford.

Joe Capko Partner/Sales and Market Research Strategist

Joe Capko is an experienced, entrepreneurial consultant with proven skills in business strategy, sales and marketing across a variety of domains including technology, publishing, medical and green building.

In the early 1990s, Capko founded PMC Research, a successful San Francisco consumer research firm which provided critical quantitative and qualitative research for major software companies and publishers specializing in the technology sector. PMC's clients included the enterprise software company Remedy, global publishers IDG and Miller Freeman, as well as several non-technology publishers, including Strings magazine and Acoustic Guitar. These years of focused and disciplined attention to the demands and tastes of the consumer formed the foundation of Capko's approach to each new consulting engagement - often yielding profitable insights early into new engagements.

Most recently, Capko has applied his disciplined customer analysis skills and sales expertise to a long-term engagement for Concrete Washout Systems, a manufacturer of recycling and pollution control equipment for the green building industry. Capko developed and launched several innovative strategic initiatives working alongside the company president -- including completely redesigning the company's business model to improve profitability, and revamping operating procedures to significantly cust costs. These changes contributed to a three-fold increase In sales, helping the company survive the worst construction industry recession in recent memory. Capko also oversaw the company's marketing and PR efforts, delivering efficient, results-oriented promotional campaigns utilizing print and internet advertising, tradeshows and a new social media presence.

Capko's interest in consumer research and behavior started with his work at the Public Research Institute at SF State University, where he earned a degree in Political Science. Capko has also worked for the Planning Department of the City of San Francisco and CCH Computax, which relied on a customer support database designed to Capko's specifications.